Spanish Fashion Power in the World

Balenciaga, Fortuny and Madrazo, Pertegaz and Pedro Rodríguez, four myths of fashion that once revolutionized this world. Today, a century after its advances, Spain can boast of being all a world power in fashion. Times have changed, we have gone from artisan and creator to the employer and the industry. Amancio Ortega, Isak Andic, Alberto Palatchi, Ramón Areces and Lorenzo Fluxà are a few of those responsible for this transformation that has placed the country as a leader in many sectors of the fashion.

Dollar figures

The business of Spanish fashion is important to our economy. In 2013, exports reached a value of 11.706 million euros, 12.3% more than in 2012 (10.423) and a 49.67% more compared to 2009 (7.821), year of sharp decline by the effects of the global crisis, according to data from the center of textile information and the clothing (CITYC); It stands out above all the export of garment, which represented 42.5% of the total.

Tactile sector exports reached a value of 11.706 million euros in 2013

France is the main importer of the Spanish textile industry, with a 15.3% of the total, followed by Portugal (10.2%), Italy (9.8%) and Germany (7.1%). Exports to Europe account for 7.596 billion euros. Despite everything, the Spanish trade balance is not positive, with imports posed 14.213 million euros, giving a negative EUR 2,507 million. China with a 22.9% and Turkey with a 10.7% are two major importing countries.

The textile and clothing sector employs 129 million people in Spain according to CITYC, a figure that has been trimmed a 21.34% compared to data from 2009, when there were 164 million working. The number of companies also continues into fall, 11.843 in 2009 to 8.471, 28.47% less.

The great textile Empire

Zara

In 30 years Inditex has revolutionized more fashion than many of the big designers exalted by history. Its merit is not to invent a new dress, trousers or a skirt that changed the way of dressing people, this has transformed the concept of fashion as such. The so-called democratization of fashion, change in consumption, or the passage to the fast-fashion, among other large processes, bear the name of Inditex, itself an empire that now is the leader of textile distribution in the world, ahead of H & M.

Inditex closed 2014 with a profit record 2.501 billion euros, up 5% in 2013

2014 Inditex closed with a profit record 2.501 billion euros, up 5% in 2013. Its sales reached 18.117 million euros with a network of 6.683 shops in 88 markets and 137.054 workers around the world. All with eight brands aimed at different audiences and styles that have changed completely the textile industry, in particular Zara, the number one of the group, with 11,594 million euros in sales, 64% of the total. Zara has gone from learn and adapt the best tricks of luxury, to be the mirror in which look to learn from their success.

Mango

If France is Haute Couture, ready-to-wear, Spain Italy is the exporting country’s low cost of fashion thanks to Inditex, and in recent years to Mango. The Catalan company continues its ascent and in 2014 achieved a turnover of EUR 2,017 million, up 9.3% more than the previous year, with a profit of 107 million, down 11% in 2014, with a network of more than 2,700 stores in 108 countries and 15.787 employees.

The weight of the Spanish market only supposed in 2014 to 19 percent for Inditex and 18% for Mango

Both Inditex and Mango have achieved that the weight of other markets beyond Spain is strong. Spain only supposed in 2014 to 19 percent for Inditex and 18% for Mango.

A promising future

Unequal

There is life beyond of Zara, even though his position as leader is difficult to achieve. Unequal It is the Spanish brand whose growth has been outstanding in recent years; taken by Reuters as a reference of a possible new Zara on the horizon. And so, at least in the economic numbers. The Barcelona-based company, founded by Christian Meyer and Thomas Meyer in 1984, managed by 2014 963,5 million turnover, he has more of 1,900 employees and 526 stores in the world.

Jerky has been considered by Reuters the possible new Spanish Zara

Of the colourful eclecticism of Unequal family inheritance of Bimba & Lola. The brand was created in 2005 by Maria and Uxía Domínguez, Adolfo Domínguez nieces and daughters of Jesús Domínguez, founder of the textile society Lonia, another large group of national fashion (with CH Carolina Herrera and Purificación García). Its growth has been dizzying. In 2014 achieved one 13.7% another rise in sales, up to the 98.5 million euros, with 192 points of sale in 19 countries with 785 employees.

A third Spanish success story has to do again with low cost, and with past of Inditex, where worked Julián Imaz, now after group Comdifil, where it also has the Double Agent brand. Shana It is his star, the firm has more than 250 stores and his group has been Bill 75 to 130 million euros in 2014.

The industry that innovates with laser

The conversion of the craftsman to the industry leader has in Jeanologia the most outstanding example to take into account outside the circle of the great consumption. With just 22 years of history this Valencian company founded by José Vidal and Enrique Silla has managed to place itself in front of the laser and eco-efficient technologies sector. Its production saves water, energy and chemicals.

They themselves say on their website that “from our production of 1,700 m², have developed some of the most revolutionary of industrial lasers in the world”.

Jeanologia has innovated in a sustainable technology – this year received WSGN award to the best team of sustainable design in the world – and work for international brands such as H & M, Zara, Levi’s, Diesel, Hilfiger Denim or Polo Jeans, among others. In this moment has 150 employees and is present in 45 different countries around the five continents where it has more than 38,000 customers.

Craftsmanship, quality and industry in shoes

Factory in Elda

If Galicia is considered one of the textile workshops in Europe, Elche care to the footwear industry, which at the moment stands at second place in production and export of shoes in Europe, just behind Italy, the country that is the second buyer footwear Spanish (with 265 million and 19 million pairs), behind France (with 577 million euros and 34.3 million pairs) and followed by Germany (with 235 million euros and 11 million pairs), according to data from the Association of Valencia of entrepreneurs of the footwear (AVECAL).

More than 40% of the national companies in the sector of the production of shoes are in Elche, 892 in total, according to data from the AVECAL. In 2014 produce 60 million pairs, valued at 931 million euros, which accounted for 39% of those produced in Spain. They exported 43 million pairs, worth 702 million euros.

The Spanish footwear industry is second in production and export of shoes in Europe, behind Italy

In 2014 the Spanish footwear industry achieved a new record: 2,640 million euros in exports, according to the AVECAL, for a total of 154 million pairs exported. 17% and 14% more respectively than in 2013.

Elda (Alicante) is a key city for this industry, here concentrate companies around the world, from international such as Stuart Weitzman nationals as Magrit or Lodi. The heritage and tradition is key in the industry of Spanish footwear with sagas as Camper or Mascaro with a jump to other markets, as well as new names as Marypaz that you have taken advantage of low cost to become a prominent site. The designer himself Manolo Blahnik It is Canary Island, although it has developed throughout his career abroad.

Brides give if I want to in Spanish

Pronovias

Competition with China at an industrial level is a tough battle, but not impossible, as you can see in the Spanish sector of brides. At this time Spain is the second country in export of bridal fashion behind the Asian giant. One of every ten brides all over the world dressed in Spanish fashion, according to mark Spain.

Bridal fashion export came to EUR 716,3 billion in 2013, according to data from CITYC, 13% more than in 2012. 70% comes from abroad, with France, Italy and Germany as main destinations.

One of every ten brides all over the world dressed in Spanish fashion

Pronovias and Rosa Clara There are two national brands that have known how to internationalize successfully. The legacy of Palatchi in Pronovias is already present in 90 countries and is one of the leading brands in the sector. In 2013 closed the year with sales of 160 million euros, more than 163 stores worldwide, has more than 4,000 points of sale distributed in more than 100 countries and with more than 1,000 employees. Manuel Ehrensperger, the current CEO of the group, aims to double turnover in five years.

Rosa Clara

For his part, Rosa Clara has a presence in 60 countries with a network of more than 150 shops and presence in nearly 3,500 multi-brand outlets. Yolancris, Jesús Peiró, David Christian, Helena Mareque or Otaduy are some of the names with a promising future.

National Department stores

El Corte Inglés

After 75 years of history, El Corte Inglés It can boast of leading position in the market of the European stores without even leaving the Iberian Peninsula. In 2001 he came to Portugal, after decades of Spanish exclusivity. In 2013 the English Court managed to 14.291 million euros in sales and this July just sold 10% of his company to the qatari Sheikh Hamad Bin Jassim Bin Jaber group to the Thaniy, former Prime Minister of the Emirate of Qatar. International expansion seems to be one of the main objectives of El Corte Inglés after this operation.

Sales of El Corte Inglés are which put as the first department store in Europe after beating the Marks & Spencer (12,273 million euros), John Lewis (10,600 million euros), Galeries Lafayette (3.299 million euros), Debenhams (2,740 million euros) and Karstadt (2,700 million euros).

The luxury called Ubrique

Spanish craftsmanship has not disappeared from the world of fashion, the big luxury firms know the worth of this and even expand its investment, as did LVMH with Loewe, which has its centre in Madrid (with its plant in Getafe) as well as various facilities subcontracted by Spain, as of Ubrique, where drive the work of leather goods and care for leather. This tradition, the media and work with skins were decisive in the purchase of Loewe by the French group in 1996.

Chanel, Givenchy, Carolina Herrera and Loewe have part of their production in Ubrique

Leading luxury firms are part of its production in Ubrique, Carolina Herrera, Givenchy, or Chanel they are some of the customers who provide 80% of the manufacturing of the town. Luxury firms have returned from Asia to Ubrique, according to the Association of Andalusian companies of skin (Empiel). Industry Ubrique tissue has about 200 companies and about 6,000 jobs between direct and indirect.

Millionaires benefits, companies that change not only the industry, but also the society and their consumption habits, and millions of jobs. Spanish fashion is in a placid golden age with future generations with talent to continue offering new ideas.

Gallery

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