This Advertising Is Sick

The luxury label Saint Laurent device currently in the headlines for his “irresponsible” behavior. The reason: his campaign with an ultra thin model. This may no longer be shown now.

A display of the Saint Laurent label appeared in the “Elle UK” called terror in the social networks out and then the British advertising standards authority (ASA) on the plan. To see: a model lying on the ground in the small black. Actually on the fashion to make sure hard at this sight, however.

“Unhealthy underweight”
Clearly protruding ribs of the models, the bony knees and extremely lean thighs be artfully used on this black and white photo in scene. According to the ASA is here downplayed an “unhealthy underweight”. The authority therefore decided “that the advertising is irresponsible” and without a thorough overhaul could no longer be shown.

As the ASA further stated, a detailed opinion on the part of Saint Laurent standing still. The label have responded only to criticisms of “Elle” readers that it is the view of the model “unhealthy thin”, not parts.

Slimane likes decrepit
Designer Hedi Slimane (46), since 2012 Creative Director of luxury brand, seems to have a penchant for skinny models. So he provided in recent years repeatedly disturbing visions on the catwalk – most recently at the Paris fashion week in Paris in March and the man shows in January, when models with extremely thin legs on the catwalk. Meanwhile, the French Ministry of health law has forbidden to book such drought models: labels that continue to advertise with hunger hook, threatening a fine of 75,000 euros and up to six months in jail.

, By the way: first in the spring, which had Guard dogs one of the ASA other display of Saint Laurent (for the perfume of black opium) withdrawn from the market because it would glorify drug use.

 

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