Zalando Buys Bread & Butter

The bread & butter will celebrate a comeback to the Berlin fashion week in July – with a new, strong partner.

“Maybe something great to end must go to create new”, said bread & butter director Karl-Heinz Müller had to cancel in December 2014 as the famous fashion fair due to bankruptcy.

New: The online Department store Zalando enters as a B & B investor for the fair as scheduled from 7 to 9 July 2015 at the airport Tempelhof to occur. In an official press release says: “team and concept of the BBB are well suited to Zalando and together you will develop the business Berlin.” Therefore the online merchant took over the Organizer company from the bankruptcy estate by purchase contract. Zalando buying, the ongoing bankruptcy proceedings should be lifted 1 October 2015. The fashion fair take place also in the future again two times a year.

The new two: In the past, the bread & butter only for trade visitors was opened. In the future, the fair for end customers to be opened, reports the “textile industry”. Similar idea is already there in February 2014, but then discarded. The bread & butter in summer of this year but remains as a trade fair. The new concept is to be implemented until 2016.

What does that mean?
This is very good news for the bread & butter and the business Berlin. Finally, Zaatari is one of the most successful online companies of the fashion industry is worldwide. That last was the bread & butter to lure the big brands, namely to Berlin could succeed with Zalando as a partner. And for Zalando even the alignment of the world’s largest and most important streetwear trade show is a huge image enhancement.

 

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